Emilio Pucci is considered the top dog of textile reinvention and gorgeous prints; his designs of bold, bright colors and lightweight materials transformed the world of fashion in the 1940’s, replacing the preceding trend of dreary colors and heavy fabrics. Although each design is unique, you cannot overlook a Pucci; the geometric array of audacious colors is like nothing else in the fashion world. The psychedelic prints habitually appear on clingy, stretchy fabrics that are fashioned into clothes that flatter the female form. The brand was founded with what started as an impulsive fashion-fix on the ski slopes of 1947 Zermatt, Switzerland, when Emilio Pucci designed a stylish ski suit for a friend; the outfit was photographed and placed in Harper’s Bazaar, eventually leading to a blasting fashion phenomenon. Since then, Pucci has subsisted as a high-in-demand label, exclusively found in Emilio Pucci boutiques and high-end department stores worldwide. Pucci continued to design for the fashion house until the day he died in 1992, but the legendary status symbol he formed lives on. His wild prints and shapes in a kaleidoscope of colors have become and continue to be a powerful sensation among fashion lovers everywhere.
